BURLINGAME, Calif. and LONDON, Aug. 12, 2015 /PRNewswire/ — PLAYSTUDIOS, a developer of top ranking free-to-play casino games that offer real-world rewards, today announced its first collection of European perks. To this end, the company has partnered with long-established U.K. casino operator, The Hippodrome, located in the heart of London’s historic Leicester Square.
“We’re thrilled to make our European debut with an exceptional partner,” said Vice President of Business Development for PLAYSTUDIOS, Jeff Netzer. “Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace.”
Simon Thomas, CEO, The Hippodrome Casino, said, “The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London. myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards.”
George Constantinou, the Hippodrome’s Director of Online, said, “This is another example of the Hippodrome team’s ability to forge meaningful partnerships and find new and innovative ways to engage with its audience, both at home and abroad.”
PLAYSTUDIOS has been aggressively expanding its proprietary myREWARDS Loyalty Platform with a spate of recent additions, including Circus Circus touring shows, Royal Caribbean cruises, Allegiant Air travel packages, and special offers from Wolfgang Puck restaurants in Los Angeles and Hawaii.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
The Hippodrome Casino
The Hippodrome Casino in Leicester Square, London, is the UK’s largest international-style casino, and its busiest. It opened in July 2012 after a £50m renovation and refurbishment of the former Hippodrome Theatre, an entertainment icon in the capital’s West End. It has just welcomed its 5 millionth visitor. The country’s largest casino and entertainment venue, it comprises four floors of gaming including the UK’s first PokerStars Live deck, six bars, a 180-seat cabaret theatre, a 150-seat restaurant judged the Best Steakhouse in London (Booktable) and a two-tier smoking terrace. With a main door leading onto one of the busiest streets in Europe and a secondary entrance onto the world’s largest ‘Chinatown’ community and sited directly above an underground railway station serving more than 40m travellers a year, it boasts one of the most advantageous locations for a casino anywhere in the world. The Hippodrome was recently judged Best Casino Operator in Europe 2015 at the International Gaming Awards.
Rossetti Public Relations