Loyalty marketing platform developed by PLAYSTUDIOS expands portfolio of international rewards partners
LAS VEGAS – Award-winning mobile game developer PLAYSTUDIOS (Nasdaq: MYPS) is expanding its international partnerships and offering its global community of players a taste of Hong Kong’s massively popular premium specialty coffee roaster, 18 Grams. Honored as one of 2020’s top 50 cafés in Asia by TimeOut, 18 Grams joins the growing playAWARDS partner portfolio, and will offer players a selection of rewards that include complimentary items, exclusive tasting experiences, and more. All of these rewards can be redeemed using loyalty points earned during free gameplay on the PLAYSTUDIOS family of apps.
“Our audience of Hong Kong players is growing and, like all players, they want to experience rewards that are close to home,” says Head of playAWARDS Rob Oseland. “We’re so proud to partner with an inventive and highly respected brand like 18 Grams.”
18 Grams started as a small premium espresso bar in Hong Kong’s Causeway Bay and has expanded to eight locations, with a robust ecommerce platform for curated coffee beans and equipment. Its founders have been featured as judges of coffee and barista competitions throughout the region, and the company is famous for mentoring several award-winning baristas at its locations.
Among the 18 Grams rewards that will be made available to players in the myVIP rewards store: buy one get one free coffee, free size upgrade, free 100g pack of the coffee-of-the-month, and one-on-one coffee tasting sessions with a barista.
The myVIP rewards portfolio is accessible in all PLAYSTUDIOS games – myVEGAS Bingo, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, and POP! Slots – and connects players to more than 275 celebrated brands offering unique access, experiences, and real-word rewards from around the globe. PLAYSTUDIOS games are available to download free on iOS, Android, Kindle, and Facebook.
Created by award-winning game developer PLAYSTUDIOS, playAWARDS is an innovative, scalable, and cost-efficient loyalty marketing program that connects the world’s leading entertainment, retail, technology, travel, leisure, and gaming companies with a valuable, highly-engaged audience of mobile and social gamers. By integrating branded content and promotional offerings into PLAYSTUDIOS’ portfolio of casual, free-to-play mobile apps, playAWARDS keeps its rewards partners top-of-mind while converting entertaining digital impressions into real-world brand engagement. The playAWARDS platform also provides partners with a powerful suite of management and analytics tools that offer deep, actionable insights into audience engagement and program performance.
PLAYSTUDIOS (Nasdaq: MYPS) is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com.
Rossetti Public Relations