PLAYSTUDIOS Launch Resorts World Birmingham Partnership | playSTUDIOS


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  • PLAYSTUDIOS Launch Resorts World Birmingham Partnership

    Newly Opened Destination Resort Becomes Member of the Company’s Loyalty Rewards Platform

    BURLINGAME, Calif., and BIRMINGHAM, England – December 11, 2015 – PLAYSTUDIOS, a developer of top-ranking, free-to-play casino games that offer real-world rewards, today announced it has partnered with Resorts World Birmingham to offer European-based rewards through the company’s in-app loyalty platform. Players of myVEGAS Slots and myVEGAS Blackjack will be able to choose from a collection of curated perks, including spa packages, free hotel rooms, and an Ultimate Resorts World Experience. PLAYSTUDIOS continues to expand its proprietary rewards platform with this addition of a second UK-based partnership. The company also has a running deal with the London-based Hippodrome Casino.

    “We’re delighted that Resorts World has entrusted us with their newest brand and that they saw the value of becoming part of our loyalty rewards program,” said Vice President of Business Development for PLAYSTUDIOS, Jeff Netzer. “Their newly opened Birmingham property will redefine hospitality standards for the region.”

    Barry Clemo, Business Development Director, Resorts World Birmingham said, “We are very excited about our partnership with PLAYSTUDIOS and myVEGAS. We think their offer is an innovative one and we are delighted that as part of the myVEGAS experience there is an opportunity to gain rewards to be redeemed at Resorts World Birmingham. We believe the investment we have made to create an exciting resort destination in the UK will transform the leisure and entertainment landscape in the UK and to form a partnership like this one with myVEGAS is very important to us.”

    myVEGAS, by PLAYSTUDIOS, is a top-ranked free-to-play casino app and the only game that gives loyal players real rewards from an exclusive collection of travel, leisure, and entertainment partners including Resorts World Birmingham, The Hippodrome Casino, MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, Allegiant Air, and Cirque du Soleil. Rewards include complimentary hotels stays, meals, shows, VIP nightclub access, and more. myVEGAS is currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook.

    myVEGAS Slots and myVEGAS Blackjack are the top-ranking free-to-play casino applications for iOS, Android and Kindle mobile devices. myVEGAS Slots is also available on Facebook. The games are the only social casino applications that give players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands. Rewards include complimentary hotels stays, travel packages, cruises, meals, shows, VIP nightclub access and more.

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    PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.

    About Resorts World Birmingham

    Resorts World Birmingham is the UK’s first integrated leisure and entertainment destination. Located on the NEC campus in Birmingham, the new property offers outlet shopping, cinema, bars and restaurants, hotel and spa, conferencing, and gaming. Resorts World Birmingham is part of a family of resort destinations operated by Genting Group, a global leisure business that employs over 60,000 people across the world with 4,500 hectares of prime resort/leisure real estate within its portfolio. Genting is a well respected and established business in the UK operating over forty casinos located from Plymouth to Edinburgh, and five prestigious casinos in London, including the world’s oldest gaming club – Crockfords in Mayfair.

    Media Contact

    Rossetti Public Relations