myVEGAS Players Can Now Redeem Rewards at Destinations Off the Las Vegas Strip
Burlingame, CA and Las Vegas, NV – May 22, 2014 – PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today announced the expansion of its rewards program in partnership with MGM Resorts International. For the first time, myVEGAS players will be able to redeem in-game currency for real-world rewards at two casino resorts located in Mississippi. Starting today, the myVEGAS rewards program will feature offerings from Beau Rivage and Gold Strike, including complimentary meals, rooms and hotel suite upgrades, rounds of golf at the Tom-Fazio-designed Fallen Oak, tickets to DreamCast Entertainment’s theatrical circus shows SALTORIYA and TAGANAI, and more. Prior to this expansion, myVEGAS rewards had only been available in Las Vegas at MGM Resorts International destinations including Bellagio, ARIA, MGM Grand and Mandalay Bay.
“Our ability to offer players these new rewards, in new locations, represents an important next step in the evolution of the myVEGAS experience,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “It further demonstrates our commitment to rewarding virtual-world loyalty with real-world value.”
Tom Mikulich, Senior Vice President of Business Development for MGM Resorts International, said, “The relationship between PLAYSTUDIOS and MGM Resorts International has been tremendously successful in Las Vegas, and now we are able to expand this popular game and exciting rewards to our Southern customers as well. As a member of MGM Resorts’ premier rewards program, M life, customers now can redeem their myVEGAS rewards at our Mississippi destinations, Beau Rivage in Biloxi and Gold Strike in Tunica.”
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
About MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company’s website at www.mgmresorts.com.
About BEAU RIVAGE RESORT & CASINO
Casual elegance awaits at Beau Rivage Resort & Casino, MGM Resort’s International’s destination resort on the Mississippi Gulf Coast. French for “beautiful shore,” Beau Rivage blends the charm and character of the Mediterranean with graceful touches of Southern hospitality. From the 31 majestic oak trees that line the front entry drive to the 1,740 elegantly appointed guest rooms and suites, the resort offers AAA Four-Diamond accommodations unparalleled anywhere in the Southeast. Ten restaurants, four nightclubs and bars, an 85,000 square-foot casino, a world-class spa and salon, an upscale shopping promenade, a state-of-the-art convention center, a 1,550-seat showroom featuring headline entertainment and a wide array of production shows and Fallen Oak, a Tom Fazio-designed championship golf course, make a visit to Beau Rivage one of the finest destination resort experiences in the South. For more information or to make reservations, call (888) 567-6667 or visit www.beaurivage.com.
About GOLD STRIKE CASINO RESORT
Gold Strike Casino Resort, MGM Resorts International’s 1,200-room resort located 20 minutes south of Memphis in Tunica, Miss., recently completed the largest renovation and remodeling project in its history. The multi-million dollar transformation included all of Gold Strike’s deluxe rooms and suites, hotel lobby, 30,000-square-foot conference and convention center, casino, high-limit gaming area, Chicago Steakhouse and the new Buffet Americana. In addition, Gold Strike recently opened a smoke-free second floor complete with 4,500 square feet of gaming space. The resort also features a refreshing spa, the 800-seat Millennium Theatre, Atrium Café and 50,000 square feet of gaming space with 53 table games and more than 1,200 slot machines. For reservations or information, call 888-245-7529 or visit www.goldstrike.com.
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Rossetti Public Relations