PLAYSTUDIOS EXPANDS PARTNERSHIP WITH HONG KONG’S PONG GROUP, OFFERS PLAYERS ALL-NEW DINING REWARDS
Players of PLAYSTUDIOS apps can now exchange loyalty points for complimentary dishes, sake, at three PONG dining destinations
HONG KONG – In a move that will provide its global community of players with greater access to one of the world’s most exciting and innovative lifestyle experiences, PLAYSTUDIOS, the developer of award-winning, free-to-play mobile gaming apps, is expanding its highly popular partnership with Hong Kong-based nightlife, entertainment, and dining brand PONG Group. Players can exchange loyalty points earned during free gameplay through the playAWARDS loyalty marketing platform for an all-new selection of dining rewards that they can use at PONG restaurants throughout Hong Kong. These just-announced rewards add to the growing portfolio of coveted PONG nightlife rewards that have been available to players since 2019.
“PONG is one of our most trusted and valuable partners in Hong Kong, and we’ve been proud to maintain our relationship despite the challenges of pandemic-related shutdowns,” explains Chief Operating Officer and Managing Director of PLAYSTUDIOS Asia John Lin. “With Hong Kong lifting its closure requirements, we are excited to offer players the opportunity to enjoy PONG’s restaurants, as well as its nightlife venues.
“These new rewards will give players a taste of the company’s best-in-class concepts and service, while giving our players the chance to experience PONG’s amazing PONGConnect interactive beer pong table.”
PONG’s new dining rewards include free dishes, as well as glasses and bottles of sake, at the company’s KOI, Teppanyaki Mihara, and A Smoking Affair restaurants in Hong Kong. The company also operates nightlife venues PONG LKF, PONG Midtown, PONG Knutsford, and FJAKA; and players can access rewards that include BOGO cocktails, free dishes and drinks, and free rounds of PONGConnect games.
The playAWARDS loyalty marketing platform connects players to globally celebrated brands – MGM Resorts International, IHG Hotels and Resorts, Wolfgang Puck, Mandolin, City Winery, Bowlero, and Norths Collective, among others – offering unique access, experiences, and rewards. All rewards can be viewed and redeemed in the Rewards Store of PLAYSTUDIOS apps, which are available to download free on iOS, Android, Kindle, and Facebook.
PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty platform enables players to earn real-world rewards from a global collection of iconic hospitality, entertainment, and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world experiences. To learn more about PLAYSTUDIOS, visit www.playstudios.com.
About PONG GROUP
good drinks, good games, good music and good times
Founded in 2015, PONG GROUP and its sister company Atalon Ventures Ltd launched PONGConnect, the first digitally interactive table game “pong”, allowing players to compete against each other around the world.
Now with 100+ employees, PONG Group includes an extensive portfolio of bar, restaurant and lifestyle venues across the globe, striving for the finest entertainment, food and beverage experience combined with the latest technology and first-class service.
Rossetti Public Relations