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  • playAWARDS WELCOMES 2022 WITH ALL-NEW myVIP HEALTH AND WELLNESS CAMPAIGN TO ENHANCE MIND, BODY, AND SPIRIT

    Players of PLAYSTUDIOS apps can redeem loyalty points for at-home wellness rewards and enter to win a MIRROR interactive home gym

    LAS VEGAS – Entering 2022 with a renewed commitment to improving the lives of its players, award-winning game developer PLAYSTUDIOS and its loyalty marketing platform, playAWARDS, have curated a catalog of all-new health and wellness-focused rewards. Throughout the month of January, players of PLAYSTUDIOS mobile apps can redeem loyalty points earned during free gameplay for exclusive rewards that enhance mind, body, and spirit – with the chance to win a MIRROR interactive home gym and a $500 Lululemon gift card.

    “Every New Year is an opportunity to start fresh and focus on self-improvement, and that’s what we want to offer our players,” says Head of playAWARDS Rob Oseland. “Our players are looking for more rewards that they can enjoy at home, and this collection gives them an opportunity to better themselves, mentally and physically, on their own time.”

    The new catalog of rewards, available exclusively to myVIP loyalty members, will encourage players to put their mind, body, and spirit first in the New Year. Players can reward themselves by taking time to complete a 30-minute walk, performing a small act of kindness, writing in a journal, and engaging in other health-focused exercises.

    From January 25 through February 1, players can exchange loyalty points for entries into the MIRROR home gym and $500 gift card sweepstakes. Five winners will be chosen at the end of the sweepstakes. The sweepstakes rules can be found in the mobile apps.

    All rewards can be accessed via the Rewards store on PLAYSTUDIOS mobile apps including myVEGAS Bingo, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, and Kingdom Boss, all of which are available to download free on iOSAndroidKindle, and Facebook.

    About playAWARDS

    Created by award-winning game developer PLAYSTUDIOS, playAWARDS is an innovative, scalable, and cost-efficient loyalty marketing program that connects the world’s leading entertainment, retail, technology, travel, leisure, and gaming companies with a valuable, highly-engaged audience of mobile and social gamers. By integrating branded content and promotional offerings into PLAYSTUDIOS’ portfolio of casual, free-to-play mobile apps, playAWARDS keeps its rewards partners top-of-mind while converting entertaining digital impressions into real-world brand engagement. The playAWARDS platform also provides partners with a powerful suite of management and analytics tools that offer deep, actionable insights into audience engagement and program performance.

    About PLAYSTUDIOS

    PLAYSTUDIOS is the publisher and developer of award-winning casual games for mobile and social platforms, including the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, and Kingdom Boss. The apps are powered by the company’s groundbreaking playAWARDS loyalty platform, which enables players to earn real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, Gray Line Tours, and Hippodrome Casino, among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular social games with exciting casino gaming mechanics. To learn more about PLAYSTUDIOS, visit www.playstudios.com.

    Media Contact

    Rossetti Public Relations

    playstudios@rossettipr.com

    SOURCE: PLAYSTUDIOS