LAS VEGAS – Having successfully built the most powerful B2B loyalty marketing platform in mobile gaming, award-winning game developer PLAYSTUDIOS has tasked marketing and hospitality executive Rob Oseland with expanding its robust lineup of playAWARDS partners and product offerings as it looks to cement its dominant position within the industry.
As Head of playAWARDS, Oseland oversees the company’s loyalty marketing platform that connects the world’s most recognized and revered entertainment, technology, hospitality, travel, and leisure brands to PLAYSTUDIOS’ global gaming audience. His day-to-day responsibilities include business strategy, technology and product development, partner management, business intelligence, and customer relationship management.
“As we expand into new award categories, playAWARDS continues to exceed partner and player expectations,” Oseland says. “Our growth will allow players to access an ever-expanding catalog of compelling rewards from trusted, globally recognized brands.
“I’m fortunate to be surrounded by pioneering marketing professionals on our playAWARDS team as we chart the future of this platform and continue to fulfill the desires and demands of gamers worldwide.”
“We launched playAWARDS with the goal of rewarding player loyalty, and it has grown over the years into an invaluable marketing platform and engagement tool that allows our partners to drive customer acquisition, retention and reactivation,” says PLAYSTUDIOS Founder, Chairman, and Chief Executive Officer Andrew Pascal. “This is right in Rob’s wheelhouse. I’m confident that he has the perspective, experience, awareness, and, more importantly, the strategic mindset to fully realize our vision for the platform and suite of services.”
Since launching in 2011, PLAYSTUDIOS has formed reward partnerships with the world’s top brands, including MGM Resorts International, Norwegian Cruise Lines, Cirque Du Soleil, Wolfgang Puck, Shaquille O’Neal and House of Blues among others; while giving away tens of millions of dollars in entertainment, leisure, and travel experiences.
playAWARDS is an innovative, scalable, and cost-efficient loyalty marketing platform that connects the world’s leading entertainment, retail, technology, travel, leisure, and gaming companies with a valuable, highly-engaged audience of mobile and social gamers. By integrating branded content and promotional offerings into a portfolio of top-ranked PLAYSTUDIOS casual mobile apps, playAWARDS keeps its rewards partners top-of-mind while converting entertaining digital impressions into real-world brand engagement. Created by award-winning game developer PLAYSTUDIOS, the playAWARDS platform also provides partners with a powerful suite of management and analytics tools that offer deep, actionable insights into audience engagement and program performance. To learn more about playAWARDS, visit playstudios.com.
PLAYSTUDIOS is the developer and operator of award-winning casual games for mobile and social platforms. Its collection of original and published titles is powered by the company’s groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 15 countries and four continents. Founded by a team of veteran hospitality, technology, and gaming entrepreneurs, PLAYSTUDIOS brings together the best of mobile gaming with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com.
Rossetti Public Relations