Players Can Use In-Game Currency To Make Donations To One Drop And Purchase VIP Tickets To ‘One Night For One Drop’ – A Special One Night Only Cirque Du Soleil Performance
Burlingame, CA and Las Vegas, NV – March 19, 2014 – PLAYSTUDIOS announced today that it would again help to raise awareness and funds for ONE DROP USA. This innovative nonprofit develops infrastructure projects in areas that lack reliable access to clean, safe water. By improving the availability of this life-giving resource, ONE DROP helps to alleviate global poverty, and bring security and dignity to the communities in which it works.
By reaching out to the millions of myVEGAS players and Facebook fans, PLAYSTUDIOS is helping to raise awareness and funds for ONE DROP USA. myVEGAS players now have the chance to use their in-game Loyalty Points to redeem tickets to the show One Night for ONE DROP, or to make a direct donation to the organization. Additionally, PLAYSTUDIOS will donate a portion of this week’s myVEGAS chip sales to ONE DROP.
“Everyone knows that Cirque du Soleil is a wildly creative organization, and we’ve been very fortunate to have them as a partner,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “But they’re also wonderful world citizens. Their ONE DROP organization and the One Night for ONE DROP benefit performance carries Cirque’s creative energy into the philanthropic realm. We salute this inspiring effort and are again lending our voice to this important cause.”
In celebration of World Water Day on March 22, Cirque du Soleil will present One Night for ONE DROP. This original production will feature more than 230 Cirque du Soleil artists and guest performers. myVEGAS players can redeem regular and VIP tickets to the event using their Loyalty Points.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
About Cirque du Soleil
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is a major Québec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,300 artists from more than 50 different countries. Cirque du Soleil has brought wonder and delight to more than 100 million spectators in more than 300 cities in over forty countries on six continents. For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
Rossetti Public Relations