playAWARDS Top Golf Case Study | playSTUDIOS


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  • The Background: A Swing at Perfection

    Thrilling as ever and impeccably designed, Topgolf venues entertain more than 20 million guests annually and have a strong history of redefining community gatherings and celebratory events. The Topgolf Entertainment Group is highly regarded as a developer of elevated entertainment venues, innovative technologies, and meticulously crafted brand experiences. From venue design to content creation, everything the group does is executed to an unprecedented level of quality—and, for Top Golf leadership, their unwavering commitment to top-notch execution is a key driver of their success.

    The Goal: Playing the Long Game

    As the company built its brands and its Top Golf community of over 100 million loyal members, they were very selective regarding the markets they chose to enter and the partnerships they formed. Each choice held the potential to either elevate or compromise their work.

    As Top Golf entered the Las Vegas market, they were looking for creative, cost-effective ways to connect with a new and untapped audience. When approached by the playAWARDS team, Top Golf’s leadership recognized a shared commitment to excellence in innovation and a deep understanding of how to create compelling entertainment experiences. As a result, Top Golf trusted playAWARDS to add unique value to their marketing mix, helping them target their audience in an exciting new way, and placing their brand amongst a collection of other world-class hospitality and entertainment players.

    The Result: Improving Their Lie

    Working with the playAWARDS Team, Top Golf was able to create a campaign that introduced their brand to a valuable and receptive audience of mobile gaming customers who connected with and appreciated Top Golf’s brand values. With optimized, targeted offers that were seamlessly integrated into mobile games as a core part of the gaming experience, Top Golf was able to tap an all-new audience and elevate their brand awareness even further—all for a fraction of the cost of traditional marketing channels.