As the company built its brands and its Top Golf community of over 100 million loyal members, they were very selective regarding the markets they chose to enter and the partnerships they formed. Each choice held the potential to either elevate or compromise their work.
As Top Golf entered the Las Vegas market, they were looking for creative, cost-effective ways to connect with a new and untapped audience. When approached by the playAWARDS team, Top Golf’s leadership recognized a shared commitment to excellence in innovation and a deep understanding of how to create compelling entertainment experiences. As a result, Top Golf trusted playAWARDS to add unique value to their marketing mix, helping them target their audience in an exciting new way, and placing their brand amongst a collection of other world-class hospitality and entertainment players.