This Privacy Notice is effective as of February 25, 2026.
Last Updated Date: January 25, 2026.
To access our previous Privacy Notice, CLICK HERE.
Your Privacy Matters to Us
At PLAYSTUDIOS US, LLC (“PLAYSTUDIOS”,” “we,” “us” or “our”), your privacy is important to us. We want you to feel confident when enjoying our games and services.
We create and operate a variety of games on mobile (iOS, Android and Amazon), websites, and Facebook. Together, these are our “Applications”. You can visit www.PLAYSTUDIOS.com (the “Site”) to learn about our games, services, and how you can redeem points you earn while playing.
This Privacy Notice (“Notice”) explains how we collect, use, and share information when you visit our Site, use our Applications, or interact with any the services offered on each (together, the “Services”).
By using any of our Services, you agree that your personal data will be handled as described in this Notice. Your use of our Services, and any dispute over privacy is also governed by our Terms of Service, which include details on dispute resolution and limits on damages.
All capitalized terms used in this Notice and not defined within the Notice are defined in the Terms of Service.
To learn more about or control our use of cookies and tracking technologies on the Site, see the Information We Collect Automatically; Cookies and Other Tracking Technologies section below.
TABLE OF CONTENTS
Updates to this Notice
This Notice was last updated on the date shown above. From time to time, we may make changes, so please check back occasionally to stay informed. Any updates will be posted on our website.
If we make significant changes that affect how we handle personal data we’ve already collected, we’ll do our best to let you know in advance. We may highlight the update on our Site, notify you through our Applications, or email you directly (when appropriate).
Customer Service Inquiries
If you need help or would like to share feedback about any of our Applications, please contact Customer Support HERE.
If you’d like to get a copy of your personal data, or delete your personal data, please use our “Online Submission Form” You can also find it by clicking on the ‘Exercise Your Rights’ button at the top of this Notice.
Information We Process About You
1. Information We Collect Directly From You
We and our service providers collect certain information directly from you when you:
Register or create an account;
Make purchases or redeem Loyalty Points, Virtual Items, or Rewards;
Communicate with us (e.g., through support requests or VIP communications); and
Post User Content in our games
A. Account Registration
Some areas and features of the Applications require you to register, such as accumulating, purchasing and redeeming Loyalty Points, Virtual Items and Rewards, and posting any User Content.
To register, you must create an account with PLAYSTUDIOS, which can be done by signing into our Applications through your Facebook or Apple account, or another third-party services that we integrate with.
B. Purchases and Reward Redemptions
We collect the following categories of information during the reward redemption process:
Player Information: Name, physical address, email address, phone number, date of birth, number of purchases;
Game Information: Game title, IP address, Device ID, Ad ID, device model and name, operating system, system memory, account details, credit balance, and game level; and
Reward / Purchase Information: Confirmation code, reward name, reward status, and reward purchase and redemption dates
We use this information to:
Process your reward redemption;
Verify your eligibility;
Prevent fraud or duplicate accounts;
Fulfill our contractual obligations with rewards partners; and
Provide customer support related to your redemption
We manage reward redemptions through our proprietary platform, playAWARDS. When you redeem a reward, we may share limited information (typically your name and email address) with the rewards partner to complete the redemption process.
Some partners are integrated with playAWARDS, so we will transfer your information to them if you accept the reward.
Others are not integrated and will ask you to directly enter your information on their site.
By providing any information as part of the redemption process, you agree to:
our collection of that information; and
our transfer of that information to the rewards partner.
For more details about how data is shared with rewards partners, please see the How We Share Your Data section below.
C. Communicating with Us
If you contact Customer Support (through the Support Portal, Facebook, or email), your request is handled via our third-party customer service platform provider. We keep copies of your request and our correspondence to help resolve your issue. We may ask for details about your gameplay or technical issues to provide better assistance.
If you become a hosted or VIP player, we may communicate with you in-app, by email, or, if you agree, by phone. We store any personal data you share with us during these interactions.
2. Information We Receive from Third Parties (Facebook, Apple)
When you log in using a third-party service (like Facebook or Apple), that service controls the login process and the data it collects.
A. Facebook Login
When you sign in to our Applications through Facebook (by entering your email address and Facebook password), we may access certain information from your Facebook account via Meta’s API. This may include:
Your public profile, profile photo, player name, first name, last name, middle name, short name, avatar, gender, friends who also use the same apps as you, date of birth, birthday, gender, locale, timezone, and email address;
Your IP address and country if you make purchases in our Facebook games; and
Your dispute email and comments if you submit a dispute through Facebook
Facebook controls the information collected from you during the log-in process; PLAYSTUDIOS does not control the information that Facebook collects from you.
We use this information to:
Send you account-related and operational emails (such as registration confirmations, login or security notices, purchase or reward confirmations, customer support responses, and service updates);
Send you marketing and promotional communications, such as newsletters, special offers, event information, rewards-related communications, and win-back; or re-engagement messages, where permitted by applicable law;
Help you log in;
Analyze usage;
Personalize your in-game experience, such as rendering pronouns based on gender; and
Display your (first or player) name or avatar in-game
We store and process the information that we receive from Facebook along with other information that we collect from you or receive about you.
Please note: Disconnecting your Facebook account from our game (e.g., by revoking access or removing the app from your Facebook settings) does not delete your PLAYSTUDIOS game account or the data we have collected about you. Your account and associated data, including Facebook-derived information, may remain visible in our systems unless you take additional steps to delete your PLAYSTUDIOS account.
You can manage your marketing email preferences or unsubscribe at any time using the links included in our emails. Account-related and service communications may still be sent even if you opt out of marketing emails.
For information about how Facebook collects, uses, and shares your personal data, including any information you make public, please consult the Meta Privacy Policy.
B. Apple Login
When you use Sign in with Apple, you are authenticated through Apple’s login interface. This process is controlled by Apple. PLAYSTUDIOS does not receive your Apple ID password and does not have access to your Apple account.
Depending on your Apple settings and the options you select at sign-in, we may receive the following information:
Your name;
Apple user identifier (a unique, app-specific identifier assigned by Apple);
A FirebaseID (firUid, first name, last name);
A flag indicating whether your email is verified; and
Email address (which may be a relay email address if you choose to hide your email)
We use this information to:
Help you log in and manage your account;
Send you account-related and operational emails (such as registration confirmations, login or security notices, purchase or reward confirmations, customer support responses, and service updates);
Send you marketing and promotional communications, such as newsletters, special offers, event information, rewards-related communications, and win-back or re-engagement messages, where permitted by applicable law; and
Maintain account security and integrity
You can manage your marketing email preferences or unsubscribe at any time using the links included in our emails. Account-related and service communications may still be sent even if you opt out of marketing emails.
3. Information We Collect about Your Device
When you use our Applications, we automatically collect certain technical information from your device to support core functionality, enhance your experience, and ensure the security and performance of our services. This includes:
Device Identifiers: IP address, device advertising identifier (Ad ID), device model, device name;
System Information: Operating system name and version, system memory size; and
Location Data: Country (inferred from your IP address)
We may use this information in the aggregate, or we may combine it with other personal data about you.
4. Information We Generate Internally
To help manage your account and provide customer support, we generate and associate the following internal identifiers with your device:
Support Code: A unique code used to identify your support requests;
Player ID: A unique identifier linked to your game account and device; and
Singular ID: A unique identifier created by the Singular SDK to help us understand how users discover and interact with our games. We use this ID to track app installs, in-app events, and user engagement for marketing and attribution purposes. It supports our efforts to measure campaign performance and improve user acquisition strategies.
These IDs help us deliver a consistent and personalized experience across devices,
5. Information Collected Through Cookies and Other Tracking Technologies
When you use our Services, we (and our service providers, analytics vendors, and advertising partners) automatically collect certain information about your device, browsing behavior, and in-game activity using a variety of technologies, such as cookies, clear GIFS, pixel tags, and other technologies (together, “Tracking Technologies”). These may be used to collect information such as:
Your browser type and operating system;
Device type, model, and operating system version;
IP address and general location (e.g., country or region);
Web pages or screens you view and links you click;
The time, duration, and frequency of your visits or sessions;
In-game activity (e.g., games played, spins, outcomes, use of virtual currency, progress, quests, events joined, participation in offers, game progress, and Loyalty Points earned);
Ad interactions (e.g., ads viewed, clicked, or ignored; frequency of exposure; engagement with rewarded ads);
Mobile advertising identifiers (e.g., IDFA, GAID);
Referring URLs and exit pages; and
App performance data (e.g., crash reports, load times, battery usage)
Hashed email addresses (used for ad targeting or suppression, where applicable)
The specific information collected depends on the specific Tracking Technology.
We use Tracking Technologies for various purposes, including, for example:
Enable core site functionality (e.g., session continuity, login state);
Support customer service interactions;
Analyze usage and improve our Services;
Deliver personalized advertising; and
Measure the effectiveness of marketing campaigns
A. Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They contain alphanumeric identifiers and are used to recognize your browser, remember your preferences, and collect information about your interactions with our Services.
Types of Cookies We Use
By duration:
Session cookies: These cookies are temporary and are deleted when you close your browser. They help us:
Maintain your session as you navigate through the site;
Process transactions and requests; and
Verify your identity during login and gameplay
Persistent cookies: These cookies remain on your device after your session ends. They are used to, for example,:
Remember your preferences and settings across visits;
Track aggregate and statistical information about user activity; and
Improve site performance and personalization
By source:
First-party cookies: These cookies are set directly by PLAYSTUDIOS.
Third-party cookies: These cookies are set by external partners (e.g., analytics and advertising providers).
The website https://playstudios.helpshift.com/hc/en/ uses the cookies _faq_view_uuid and _faq_view_uuid_legacy to manage user sessions and track interactions with the FAQ pages. These cookies are necessary for the core functionality of the site, such as maintaining continuity during support inquiries, and therefore do not require visitor consent.
Specific Cookies
Please see the below details about the specific cookies we use on this Site:
If you want to learn about the cookies and other tracking technologies used on other domains, please visit the pages below:
Control Cookies
If you visit our Services from certain jurisdictions, you can allow or reject certain Tracking Technologies by managing your cookie choices by interacting with our consent preference center.
A. Disabling Cookies. Most web browsers accept cookies by default, but you can change your settings to:
Block all cookies;
Delete existing cookies; and
Receive alerts when cookies are being set
To manage cookies through your browser, refer to the Help section of your browser’s toolbar. Please note that disabling cookies may affect the functionality of some features on our websites and applications.
You can manage your cookie settings by clicking the floating cookie button at the bottom left corner of the site, if it’s available in your area.
B. Local Storage Objects.
We use local storage objects like “uw-icon-locales” and “uw-uid” to enable certain accessibility features and session storage objects like wpEmojiSettingsSupports to support emoji settings.
C. Clear GIFs, pixel tags and other technologies.
Clear GIFs (also called web beacons or pixel tags) are small graphics with a unique identifier that function similarly to cookies. They may appear within web pages or emails can be used to, for example, measure engagement (such as tracking email open rates, determining when an email is viewed, or whether it is forwarded), assist with content management, or improve the delivery of content and advertising. At this time, this Site does not use clear GIFs, web beacons, or pixel tags for analytics or advertising purposes. However, such technologies may be used in the future.
How We Use Your Information
We, along with our Service Providers, use the information that we gather about you for the following purposes:
Operating and Enhancing Our Services:
Enabling you to play our games, track progress, achievements, and activity;
Personalizing your experience, including content recommendations and location-based features;
Processing orders, reward redemptions, and in-game purchases.
Managing loyalty programs and facilitate reward fulfillment via playAWARDS and partner integrations; and
Supporting account registration, authentication, and cross-device gameplay continuity.
Displaying your name or avatar in-game.
Customer Support and Player Relations
Responding to your inquiries, troubleshoot issues, and provide technical support;
Communicating with VIP and hosted players via in-app, email, or phone (with consent);
Retaining correspondence and support codes to improve service quality.
Communicating with you about your experience and updates to our terms and notices;
Asking for your feedback through in-game surveys;
Sending you in-game notifications, updates, and alerts.
Keeping things running smoothly:
Fixing bugs and track crashes to improve the game’s quality and performance.
Flagging suspicious activity, like cheating or exploiting the game, and take action, such as suspending accounts if necessary.
Analytics, Research, and Product Improvement
Analyzing gameplay, player engagement, and feature usage to improve our games and services.
Measuring effectiveness of marketing campaigns and user acquisition strategies.
Using internal and third-party analytics tools for reporting and optimization.
Advertising and promotions:
Delivering personalized advertising and promotional offers, including frequency capping and ad suppression for existing players.
Using hashed identifiers for targeted advertising and suppression lists.
Tracking ad interactions and campaign performance across platforms.
Sending marketing communications (where permitted by law).
Social and Community Features :
Facilitating social interactions, such as inviting friends, sharing achievements, and posting updates (e.g., via Facebook).
Displaying usernames and profile pictures to other PLAYSTUDIOS users on social platforms.
Security, Fraud Prevention, and Compliance
Monitoring for suspicious activity, cheating, or exploitation and take appropriate action.
Using fraud detection tools to protect players and ensure fair gameplay.
Complying with legal obligations, court orders, and regulatory requirements.
Retaining data for dispute resolution and legal claims.
Business Transfers
Transferring data in the event of a merger, acquisition, asset sale, or bankruptcy.
Consent-Based Activities
Using your information for specific purposes when you have provided consent (e.g., phone communications, processing user-generated content submissions).
Data Aggregation and De-Identification
Aggregating or de-identifying data for research, analytics, and business purposes.
We may share the information about you in the following ways:
With Other PLAYSTUDIOS App Users Who Login Using Facebook: Your username and profile picture may be visible to other PLAYSTUDIOS users who use our Applications if you use your Facebook login credentials for your player account, even if those other players are not your Facebook friends;
With Our Rewards Partners: When you redeem a Reward, we sometimes share necessary information (e.g., name, email) with partners to verify eligibility and fulfill the reward. Partners may use this data per their own privacy policies and terms.
With Service Providers: We engage third-party service providers to help us operate, support, and improve our services. These providers may access your information only as needed to perform their functions (“Service Providers”). The following are illustrative examples of how we engage with Service Providers. This is not an exhaustive list, and the specific providers we use may change over time.
Data storage and management: We use secure platforms to store and manage your information:
Amazon Web Services (AWS): Stores account data, rewards, and in-game progress securely on the cloud.
Amazon S3: Hosts data related to your activity within our applications.
Snowflake: Provides a secure platform for managing and analyzing player data.
Azure: Manages storage for specific backend systems.
Backend Databases: Azure CosmosDB, RedisDB, and Loyalty Engine DB store data specific to Solitaire gameplay and loyalty systems.
mParticle: Consolidates player data across systems for unified analysis and reporting.
AppsFlyer Data Locker (AWS S3): Stores data related to user acquisition campaigns.
Kinoa: A LiveOps platform to provide users with a personalized experience.
MongoDB: Stores player profiles and in-game behavior data
Analytics and reporting: We use analytics tools to improve gameplay and player experience:
Firebase/Google Analytics: Tracks player behavior, engagement, and interactions in our applications.
Firebase Crashlytics: Monitors and logs application crashes to identify and resolve issues.
Google BigQuery: Processes large volumes of player data for insights into engagement and retention.
Tableau: Provides visualizations and reporting to better understand player trends.
Coralogix: Analyzes logs to optimize system performance and player experience.
Looker: Offers advanced reporting and insights into player behavior.
Customer support: We rely on tools to help players with their inquiries:
Helpshift: Manages support tickets, logs player issues, and routes requests to appropriate teams.
IntouchCX: Provides customer care outsourcing.
Marketing and communications: These platforms help us stay connected with you and manage campaigns:
Braze: Delivers push notifications, email campaigns, and personalized player messages.
Teak: Sends targeted messages and updates about in-game events and features.
SendGrid: Manages email communication for updates, offers, and newsletters.
Singular: Tracks and optimizes marketing campaign performance.
Firebase Cloud Messaging: Sends alerts and updates directly to your device.
User acquisition: We work with a variety of platforms and partners to attract new players and manage user acquisition campaigns. These include:
Mobile Ad Networks: Admob, AppLovin, IronSource, ChartBoost, Vungle, Smaato, Taboola. (These deliver ads to users and help acquire new players through advertising.)
User Acquisition & Attribution Platforms: AppsFlyer, Singular, Playvault, AppGrowth (These help track, optimize, and analyze user acquisition campaigns and attribution.)
Social & Content Platforms: TikTok, Instagram, X. (Used for both advertising and organic user acquisition.)
Campaign Management & Data Partners: Byber, Aarky, OneTag, Aygo-Tech, Prodege, Prime Insights (These may provide campaign management, data enrichment, or other services to support user acquisition.)
Consent and compliance management: We use tools to ensure compliance with privacy laws:
OneTrust: Manages player preferences for data processing, advertising, and cookies.
Fraud detection and security: We use fraud detection tools to protect players and ensure fair gameplay:
AppsFlyer Protect360: Monitors campaigns for fraudulent activity.
mParticle: Tracks suspicious behavior to protect against unauthorized access.
Authentication providers (Facebook and Apple): these parties do not receive anything beyond standard authentication tokens and app identifiers.
Business Transfers: If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected about you to the other company.
In Response to Legal Process: We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena, or to meet national security or law enforcement requirements. When we do so, we comply with EU, Swiss and UK data protection law.
To Protect PLAYSTUDIOS and Others: We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Notice, or as evidence in litigation or other proceedings in which PLAYSTUDIOS is involved.
Aggregate and De-Identified Information: We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.
With Your Consent, as Required by Law, or as Disclosed at Collection: We may share your information for specific purposes when you have given consent, or as otherwise disclosed at the time of collection, or as required by law.
Text Messaging Data
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of text messaging services.
We may share your personal information with third parties that help us provide text messaging services (including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages).
Third-Party Sites and Services
Our Services contain links to third-party websites, applications, and services, and allow certain kinds of interactions between the Services and third-party content, web sites, applications, platform, code ((e.g., plug-ins, application programming interfaces (“API”), and software development kits (“SDKs”)), and Tracking Technologies (collectively, “Third-Party Services”). Any access to and use of such Third-Party Services is not governed by this Notice, but instead, it is governed by the privacy notices of those Third-Party Services. We are not responsible for the information practices of such third-party websites.
Ad Vendors, Networks and Partners
We may use Service Providers and Third-Party Services to assist us in placing advertisements on our Services, as well as displaying advertisements on other websites or mobile applications. This includes advertisements based on your activity across time and sites and services (including our Site, Application, and Services) (“Interest-based Advertising”). These Vendors and Third-Party Services include third-party ad network providers, and/or traffic measurement services, as well as advertisers, sponsors, and other ad partners (“Ad Partners”).
Our Vendors, Third-Party Services, and Ad Partners may use Tracking Technologies to personalize advertising content to you, to measure the effectiveness of their ads, and to carry out other aspects of ad delivery (such as limiting the number of times you see an ad, or frequency capping). Please see the Information We Collect Automatically; Cookies and Other Tracking Technologies section above for information on managing our use of Tracking Technologies. In addition, we may provide certain personal information to these parties to facilitate the foregoing ad activities. For example, we may send a list of hashed email addresses that are used by one of these parties to help show an ad to you or for the other ad activities described in this Notice. Sometimes, we may use a list of hashed email addresses as a “suppression list” so that we aren’t sending ads to players who are already playing our games. In addition, we may provide these parties with information about your usage of our Site and our Services, as well as aggregate or non-personal information about visitors to our Site and users of our Service. The Third-Party Services’ and Ad Partners’ use and other processing of your information is governed by their respective privacy policies, not this one.
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp and www.aboutads.info/choices.
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links.
In-App Advertising
We offer third-party mobile ads in our Applications. However, you are not required to view any of these ads. If you do elect to view or otherwise interact with an ad, the ad will be provided by a third-party ad service and the ad mediation service and the ultimate third-party delivering the ad will have access to your DeviceAdId and IP Address, as well as device-specific information such as device name and device operating system. By interacting with an ad, you are consenting to the transfer of this information to the ad mediation service provider and the third-party company delivering the ad.
User Generated Content
We may permit users to submit their own content to our Sites and Applications including, without limitation, pictures, reviews, comments and other text. We are not responsible for the privacy of any information that you choose to submit through our Sites, Applications and Services, or through any public forum, such as a blog, or for the accuracy of any information contained in those postings. Any information that you disclose becomes public information. We cannot prevent such information from being used in a manner that may violate this Notice, the law, or your personal privacy.
How Long Will We Store Your Personal Data?
We will store your personal data for as long as necessary to fulfil the purposes for which it was collected unless we are legally required or need it to establish, exercise, or defend legal claims. For example:
If you made purchases in our Applications or redeemed Rewards, we may keep your data for the applicable statute of limitations, typically up to 6.5 years in some U.S. states.
If we know or reasonably expect a dispute with you, we may retain your data until the dispute is resolved or the statute of limitations for that dispute expires.
We may store anonymized and aggregate data indefinitely. We maintain this type of data to compare performance of our Site, our Applications and our Services over past periods, to analyze current performance, to measure player activity over time, and for other business uses.
Security of My Personal Data
We take the security of your personal data seriously and have implemented a range of measures to safeguard the data we collect.
We use commercially reasonable precautions to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.
Our websites and applications support advanced encryption technologies to ensure that your information is secure while in transit.
We have dedicated privacy and security professionals that continuously work to enhance our data security practices and ensure compliance with applicable laws and industry standards.
Most of our service providers have recognized security certifications, demonstrating their commitment to high standards of data protection.
While we work to secure your data, no security measures are entirely foolproof. You also play an essential role in protecting your information:
Choose a robust password that is hard to guess and avoid sharing it with anyone.
Protect your phone and computer by using security features like PINs, biometrics, and updated antivirus software.
Always sign off when using a shared or public computer.
Avoid clicking on suspicious links or sharing personal data with unverified sources.
Opting Out of Promotional Emails
We may send promotional emails to you from time to time. You may opt out of such communications by following the opt-out instructions contained in the email (typically in the footer). Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
As noted above, to adjust the types of information about you that we receive from Facebook, you must change your Facebook account settings directly through Facebook.
Children
Our Services are not designed for persons under 18. We do not knowingly collect information from people under 18. If we discover that a child under the applicable age (13 in the U.S., 16 in the EEA/UK) has provided us with personal data, we will delete such data from our systems.
Special Notice to California Consumers
Categories of Personal Information, Sources, and Commercial or Business Purposes
Following is a table of the categories of personal information, categories of sources, and the commercial or business purposes for the collection of personal information, to supplement to information provided above.
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Category of Personal Information |
Categories of Sources |
Commercial or Business Purpose |
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Identifiers, such as picture, player name, account name, device ID, email address, IP address, device AdID, device name, device model, operating system, system memory size, operating system name, operating system version, country, Facebook ID and Facebook profile. etc. |
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California Customer Records (Cal. Civ. Code § 1798.80(e)) such as telephone number and payment information |
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Protected Classification Characteristics, such as age and gender |
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Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
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Internet/electronic Network Information, such as website or application or advertisement browsing history |
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Location Data, device shared location, and Wi-Fi connection location |
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Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information |
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Behavior and usage data including player habits, player events, ads data, play activity (games played, spins, game play outcomes, use of virtual chips, game progress, quest progress, participation in special events or offers). |
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California Shine The Light
California residents may request a list of certain third parties to which we have disclosed certain personal information about you for the third party’s own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response to you. We will respond to you within thirty (30) days. You may request this information in writing by contacting us at:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
Contact Us
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at privacy@PLAYSTUDIOS.com or at:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
If you would like a copy of your data, or delete your account, CLICK HERE.
EEA/SWISS/UK RESIDENTS
If you are a resident of the EEA / Switzerland / UK, the sections below also apply to you.
Data Privacy Framework
PLAYSTUDIOS US, LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. PLAYSTUDIOS US, LLC has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. PLAYSTUDIOS US, LLC has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.
To learn more about the Data Privacy Framework Principles please visit https://www.dataprivacyframework.gov and to view our certification, please visit https://www.dataprivacyframework.gov and https://www.dataprivacyframework.gov/list, respectively.
Transfers of Personal Data
Your personal data is stored outside of the EEA / Switzerland / the UK. In these cases, we will either obtain your explicit consent to transfer your personal data to third parties outside your country, or we will require those third parties to maintain at least the same level of confidentiality that we maintain for such personal data ourselves. We remain liable for the protection of your personal data that we transfer to our service providers, except to the extent that we are not responsible for the event giving rise to any unauthorized or improper processing.
Your Rights: EEA / Swiss / UK Residents
If you are an EEA / Swiss / UK resident, under certain circumstances, you have the right to:
request access to the personal data we hold about you;
rectify any inaccurate personal data that we may hold about you;
have your personal information erased in certain circumstances, for example, where it is no longer necessary for us to process your personal data to fulfill our processing purposes, or where you have exercised your right to object to the processing;
restrict the processing of your personal data where, for example, the information is inaccurate, or it is no longer necessary for us to process such information or where you have exercised your right to object to our processing;
object to the processing of your personal data which may be exercised in certain circumstances, for example, where we are processing your personal information for direct marketing purposes, or where your own legitimate interests outweigh ours;
have your personal data transferred to another organization.
when we rely on your consent to process personal information you have the right to withdraw your consent at any time; and
lodge a complaint with a supervisory authority.
Your Rights: Online Request Form
We have established an online submission process to receive requests to exercise your data privacy rights. To make a request to receive a copy of your personal data, to get help to update or correct your personal data, to have your personal data deleted, or to get help unsubscribing from email marketing, please submit your request HERE.
Alternatively, send an email to privacy@playstudios.com, or mail your request to:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
Note that, if you are a player of the Applications, you will be requested to provide your Support Code/Player ID/User ID.
Additional details about certain of these rights are provided below.
What Happens If You Request Us to Delete Your Personal Data?
If you submit a request to have your data deleted, we will delete, put beyond use or anonymize your personal data such that you cannot be identified from the data that we retain, unless we have a basis to maintain it (see “How Long Will We Store Your Personal Data?”). For example, we will keep certain records for 6.5 years to defend against potential legal claims, but your account will no longer be accessible.
Please know, however, that if you request to be forgotten and subsequently download and play any of our Applications, none of your historical performance data will be available, meaning you will lose any virtual currency, game progress, and Loyalty Points that you had at the time your request is processed.
What Happens If You Request Deletion of Certain Personal Information?
At this time, PLAYSTUDIOS does not offer a way to delete individual elements of personal information while continuing to support an active player account. Our Applications rely on certain personal information to function properly, including enabling login, maintaining game progress, providing rewards, preventing fraud, and delivering customer support.
As a result, requests to delete certain personal information may require us to close your player account and delete your associated personal information, subject to applicable law and any permitted or required data retention.
Access To and Modification of Your Personal Data in the Applications and on Facebook
You may modify personal data that you have submitted by logging into your account and updating your profile information. You also may deauthorize the PLAYSTUDIOS Facebook application from your Facebook page. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or Applications for a period of time.
If you would like to access or modify your Facebook profile information, or adjust the types of information we receive from Facebook, adjust your Facebook account settings directly through Facebook. We have no control over how Meta shares your information with third parties. The information Meta collects and uses is subject to the Facebook Privacy Policy.
Resolution Assistance
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, PLAYSTUDIOS US, LLC commits to resolve DPF Principles-related complaints about our collection and use of your personal data. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact PLAYSTUDIOS US, LLC at: privacy@playstudios.com.
Where a privacy complaint or dispute cannot be resolved through our internal processes, we have agreed to participate in the VeraSafe Data Privacy Framework Dispute Resolution Procedure. Subject to the terms of VeraSafe Data Privacy Framework Dispute Resolution Procedure, VeraSafe will provide appropriate recourse free of charge to you. To file a complaint with VeraSafe and participate in the VeraSafe Data Privacy Framework Dispute Resolution Procedure, please submit the required information through the web form located here: https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.
Binding Arbitration
If your dispute or complaint related to your Personal Data that we received in reliance on the Data Privacy Framework cannot be resolved by us, nor through the dispute resolution mechanism mentioned above, you may have the right to require that PLAYSTUDIOS US, LLC enter into binding arbitration with you under the Data Privacy Framework “Recourse, Enforcement and Liability” Principle and Annex I of the Data Privacy Framework.
U.S. Regulatory Oversight
PLAYSTUDIOS US, LLC is subject to the investigatory and enforcement powers of the United States Federal Trade Commission.
Data Protection Representative
Our Data Protection Representatives in the EEA and UK are:
EEA
VeraSafe Ireland Ltd.
Unit 3D North Point House
North Point Business Park
New Mallow Road
Cork T23AT2P
Ireland
UK
VeraSafe United Kingdom Ltd.
37 Albert Embankment
London SE1 7TL
United Kingdom
Data Protection Officer
Our Data Protection Officer is VeraSafe and its contact information is:
VeraSafe, LLC
100 M Street S.E., Suite 600
Washington, D.C. 20003 USA
experts@verasafe.com
