April 23, 2015

Shaq Launches Two New Games with myVEGAS

Article by Jefferson Graham, USA Today – April 23, 2015


LOS ANGELES — Former NBA great Shaquiille O’Neal has joined the celebrity video game craze, with two new games based on his likeness as part of the myVegas gambling games franchise.


The NBA on TNT analyst stars in “Caddyshaq,” and “Shaqjack” from PlayStudio, currently available for free, on Apple, Android and Facebook platforms, within the MyVegas apps.


O’Neal, a major game addict who claims to spend “$1,000 a week” on apps, is a fan of PlayStudio’s myVegas, and reached out to see about doing a game with the company.


Their games have “great production values, and feel very realistic,” he says.


CaddyShaq is a slot game with bonus features taking you to the golf course, while ShaqJack is a blackjack twist, with basketball themed layouts.


Andrew Pascal, CEO of PlayStudio, says gamers are “attracted to a celebrity,” which in turn helps game makers find an audience. “We can leverage their brand equity to a trial, and it reduces the cost of acquiring users.”


Asked to define how to he blows $1,000 a week on apps, O’Neal says he keeps downloading and trying in-app purchases until he gets it right.

I just bought 30 different scanner apps this week,” he says, “Until I found the right one.”


As for the latest new tech device of the week, he’s put in an order for ten of the new Apple Watch, which starts shipping Friday.


“I’ve got guys in Orlando, Atlanta, all over, helping me get them,” he says. “I’ve got kids, friends and family I want to give them to.”


His latest tech obsession are his new drones. He picked up several from the Apple Store, and he’s been flying them at home in Florida.


“I tried to fly one at home, but then it got stuck in a tree,” he says. “There’s a learning curve.”


How about bringing a drone to a basketball game for an overhead shot?


That would be great, he notes, but first, “You’ve got to be an expert at flying them.”


Article Link: Shaq Launches Two New Games




PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Station Casinos, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International , House of Blues, and Allegiant Air. For more information, visit the company’s website.


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