March 27, 2015

Shaq Expands His Brand With Casino Games

Shaq is expanding his “fun” brand.


Article by Mike Ozanian – March 27, 2015


Social casino game publisher Playstudios has unleashed some celebrity firepower by developing two new MyVegas games-CaddyShaq and ShaqJack–in partnership with basketball legend Shaquille O’Neal. Check out Shaq working on the new titles in this video.


CaddyShaq is a slot machine game, while ShaqJack is a blackjack game. Both titles are narrated by Shaq and the TNT NBA analyst worked with Playstudios in developing, designing and implementing the games. CaddyShaq and and ShaqJack became available yesterday on iOS, Google GOOGL -0.43% Play, Facebook, and Amazon.


Last year, after I interviewed Shaq for our TV show, Forbes SportsMoney, I wrote “don’t be surprised the Orlando Magic and Los Angeles Lakers star becomes a billionaire in the not-to-distant future.” Shaq told me “his brand is all about fun.” The Playstudios venture will move Shaq, who is already worth $350 million and earned $23 million in 2013, a bit closer. You can see my interview with Shaq below.


As with myVEGAS, players earn online points that can be redeemed for non-gaming amenities at MGM properties, Royal Caribbean International and other Playstudios partners. Players can also win autographed CaddyShaq t-shirts and basketball jerseys, floor seats at a Sacramento Kings game and even a chance to go one-on-one with the big man himself at his home court.


Shaq’s brand will no doubt draw attention to the games, boosting and give Playstuidios more scale by dint of lower advertising. In October, Playstudios announced it has raised $20 million in a third round of funding led by Jafco Ventures.


The company has stood apart because it offers real-life rewards, like complimentary stays in Las Vegas hotels, to loyal social casino game players. The new Shaq games will have similar rewards.


Article Link: Shaq Expands His Brand With Casino Games




PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Station Casinos, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International , House of Blues, and Allegiant Air. For more information, visit the company’s website.


Play myVEGAS on Facebook


To download the myVEGAS Slots app, visit:


To download the myVEGAS Blackjack app, visit:


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