December 4, 2012

PLAYSTUDIOS Releases New York – New York

Big Apple, Big Milestone: PLAYSTUDIOS Launches New York-themed Game


myVEGAS surpasses 1 Million Installations as player base continues healthy growth


Burlingame, CA and Las Vegas, NV – December 4, 2012 – PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today unveiled New York-New York, the newest addition to its flagship Facebook app, myVEGAS. A traditional 3×5-reel slot game, New York-New York features a 2x Wild Symbol, Double Jackpot Free Spins, two Bonus Rounds, and opportunities to earn myVEGAS collectibles.


The PLAYSTUDIOS audience continues to grow as the company introduces new games. The myVEGAS lineup now features seven titles with the addition of New York-New York and the recently released Studio City. Players continue to respond well to the richness of the myVEGAS experience and its unprecedented collection of free rewards.


“Of all the casino games on Facebook, ours is the only one that gives players real Las Vegas comps,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “We believe this unique value proposition is a key driver of the game’s popularity.” myVEGAS has already attracted over 1 million players.


With each visit to myVEGAS, players earn valuable loyalty points that may be redeemed for free Las Vegas rooms, meals, show tickets and more from some of the hottest resorts in town, including ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur, and Circus Circus. The more they play, the more they earn.


New York-New York is a playful new slot title that follows a family of tourists as they eat their way through Manhattan. These tourists just happen to be the main characters from another myVEGAS game, Bet the Farm. The family hails a cab, helps a socialite rescue her lost poodle, and gets caught up in a daring armored car heist. By New York standards, it’s good clean fun for everyone.


New York-New York is now available to myVEGAS players at all levels.


To experience the thrill of Las Vegas online, check out myVEGAS now:




PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Station Casinos, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International , House of Blues, and Allegiant Air. For more information, visit the company’s website.


Play myVEGAS on Facebook


To download the myVEGAS Slots app, visit:


To download the myVEGAS Blackjack app, visit:

  # # #   Press Contact: David Pascal (415) 500-5393

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