August 27, 2014

PLAYSTUDIOS Again Bridges the Divide Between the Virtual and the Real

In-Game 3D Character takes the Ice Bucket Challenge for ALS


Burlingame, CA – August 27, 2014 – PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today announced that it’s Buster character from their popular New York-New York game took the ALS Ice Bucket Challenge. The company believes that he is the first virtual personality to step up and support this very real cause. The company will also be making a donation directly to the ALS Association and has challenged three of its major rivals to dump some ice and some cash as well.


“Connecting the virtual and real is what we do,” said Andrew Pascal, CEO of PLAYSTUDIOS. “The Ice Bucket Challenge was a great opportunity for us to engage our fans and our competitors in support of another wonderful cause – the ALS Association. We chose Buster because he’s from New York and a huge Yankees fan. So Lou Gehrig holds a very special place in his heart.”


Buster, from the New York-New York game said, “I’ve really enjoyed my time inside the world that PLAYSTUDIOS has created for all of us. But every now and then, I just get a feeling like there’s gotta be somethin’ more to all this. So when they told me about this charity ice thing, I jumped at the chance to help out. Or should I say ‘I dumped’ at the chance? Get it – ‘Dumped’? That was funny, right?”


The video of Buster’s Ice Bucket Challenge can be found here.




PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Station Casinos, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International , House of Blues, and Allegiant Air. For more information, visit the company’s website.


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